One local student is on a mission to combat cyberbullying by not only helping the victims but by helping the bullies help themselves.
The 17-year-old Rotorua Girls' High School student, who chose not to be named, was one of three winners of a nationwide competition run by NetSafe and Google where participants created campaigns last year to promote positive online behaviour.
She presented her anti-bullying web campaign to Google's headquarters in Sydney, a valuable experience she said helped guide her.
"It was a challenge to come up with your own anti-cyberbullying campaign, it interested me so I just got into it and made my campaign called Noble.
"The inspiration for Noble itself came when I was trying to think about what would be the best way to tackle cyberbullying and I thought about how I think teenagers and adults - anyone really - never really responds well to being told 'you're doing this wrong' or 'don't do this' and being kind of told off. So I thought the best way to combat it was to demonstrate positive behaviour online as an alternative way of behaving online.