Two-hundred guests dressed to the nines and emptied their purses for young cancer sufferers on Saturdaynight.
To mark a quarter of a century of fundraising, the evening ball, dinner, and charity auction was held instead of the annual Child Cancer Foundation Charity Breakfast.
Professionals McDowell Real Estate co-owner Steve Lovegrove said the venue at Novotel was at capacity, and together the generous group raised just under $35,000, buying auctioned items including a Mazda car, e-bikes, mountain bikes and art.
"It's just a sign of the character of Rotorua. This is an exceptional place when it comes to generosity. We have come here from Auckland where people can be a lot more self-centred. The people here should be really proud. We have a city that operates like a small town."