The first three days of Crankworx have drawn in hundreds of Rotorua people who have embraced free entry, business opportunities and volunteering.
The event hub will be at Skyline Rotorua for the rest of the week, after Monday's opening ceremony at Te Puia and dual slalom racing at Whakarewarewa on Tuesday.
Organiser Tak Mutu said Wednesday was the "biggest first day at the Skyline Rotorua site ever".
"We had 600 locals through. Not to mention all the other visitors who paid to enter. All the exhibitors and sponsors were really excited. The coffee guy down here was flat out making hundreds of drinks for people."
"Event management is one of their assessments, so they have been learning about resource consents and environmental, social and economic impacts."
He said the class had been learning from the Crankworx team for the last month.
"There are quite a few schools here doing the programme. It is a unique, in-depth, opportunity for the students. It increases Crankworx's community involvement and for us, it adds an authentic element to what would otherwise just be learning in class."
This is the fifth year in a row Rotorua volunteer Charley Brown has covered media security.
"I just enjoy it. You meet all sorts of people, all ages and races. It's very good, and there are huge benefits from the event for Rotorua."
The 67-year-old Māori warden said security was "not a bad job".
"You have got to be strict keeping people to the protocol, but people rarely break it."
Senior chef Kane Peni is part of the Skyline Rotorua hospitality team, covering the Mountain Bike Village Kitchen and three bars.
"It's been good for something different. We are cooking the same food just in a different setting."
The kitchen alone had three chefs preparing orders.
"We are expecting things will pick up even more in the next few days."
Crankworx events to come at Skyline Rotorua Today - Downhill 9.30am to 5.30pm, pump track challenge 7.30pm to 9.30pm Tomorrow - Slopestyle 3.30pm to 6pm Sunday - Enduro 8am to 5pm