Those who own pooches are being encouraged to bark up the right tree by making sure their dog registrations get done.
Dog registrations are due by July 31. After this time, a penalty may apply to late registrations and an owner of an unregistered dog can receive an infringement notice of up to $300.
Rotorua Lakes Council's animal control team lead Dylan Wright says as of July 14 this month, 6368 dogs had been registered for the 2021/2022 year.
"At the end of June we were up on last year's registrations, so we're tracking better than last year."
Reminder texts are now being sent to owners who are yet to register their dogs, he says.
Dylan says registration fees help cover the cost of providing dog control services in Rotorua, and registration can also help reunite a dog with its owner if lost or stolen.