Businesswoman Kalaadevi Ananda has become the sixth person to put their name forward to be Rotorua's next mayor.
In a statement, Ananda described herself as an entrepreneur with a background in the film industry, including as a make-up artist.
She said she is an Italian-American originally from New York who has lived in Rotorua for 27 years while growing her international film career.
Ananda said Rotorua needed "rejuvenation" after years of disruption to tourism, local businesses, people, schools, youth, "and more".
"The answers to local problems should never be slogans nor tentative, definitely never behind closed doors, they should be openly discussed, community-owned and implemented, invigorating and attractive - like this city of Rotorua – a desirable place to live and work, a desirable destination."