The Bayleys National Sevens will be held in Rotorua for the last time next month as New Zealand Rugby has announced the tournament will move to the Tauranga Domain and be held in December for the next three years.
Bay of Plenty Rugby chief executive Mike Rogers said the tournament had enjoyed "five really good years" in Rotorua, but it was time to "freshen up".
"I'm of the opinion that there's always a lifetime for every event. There's nothing negative in terms of the delivery of the event in Rotorua, it's just an opportunity to do something a bit different.
"I think Rotorua [International Stadium] is a great venue - if you talk to the teams, New Zealand Rugby, everyone involved for the last five years, it's a fantastic venue. It wouldn't host events like the British and Irish Lions this year and the Chiefs next year if it wasn't.
"Definitely that January window, from an event point of view, is difficult because everyone is quite rightly having a break at the beach or the lake and enjoying the weather. People talk about having too much rugby, so from my opinion having no rugby in January is a good thing and gives everyone a break.