"What has been really positive is the level of roles that are coming through. We are still getting a lot of the administrative and accounts based roles but there has also been a lot of middle senior management roles coming through.
"We have also seen a substantial increase in the number of candidates applying for roles."
Ms Hamlett said some candidates were from other regions throughout the country looking to move to Rotorua.
"We are seeing a real increase in the number of candidates who are wanting to relocate themselves and their families from the cities to take advantage of the lifestyle opportunities that Rotorua and the Bay of Plenty has to offer," she said. "Lots of people from Auckland particularly are looking to relocate for lifestyle reasons. There is a lot of that 30 to 40-year-old group with young families looking to move."
Jenna Cruickshank from Personnel Resources/Temp Resources said the year had started with a bang. While January could be quiet, Ms Cruickshank said this year they'd been straight into it with plenty of jobs.
"I think it is down to employers feeling more confident to take on more staff."
She agreed there had been more professional, higher level roles become available.
"I think it is great for Rotorua. It means getting more experts especially if people are moving in from out of town."
Rotorua Chamber of Commerce chief executive Darrin Walsh said the figures were really pleasing and while they were regional, he believed it was a fair reflection of what was happening in Rotorua.
He believed business confidence was on the increase with commercial developments being announced bringing new jobs to the area and placing significant investment into the region.
"Business confidence is infectious which is what we are seeing now with these statistics. Businesses are starting to invest in their growth and bringing on new job roles."
He said the increase in higher end jobs was largely due to businesses now investing in Rotorua and growing their base here. Mr Walsh said the increase in accounting positions was due to work load and growth of clients.
Nationally, an extra 20,000 jobs were advertised on the Seek website in 2014 - a 10 per cent increase on 2013.
General manager of Seek Janet Faulding said the growth in job listings was a reflection of a "rockstar economy".
"It's fantastic to see increasing business confidence trickle down to the job market and subsequent strong growth in jobs available."
Fastest growing sectors in the Bay of Plenty
Human Resources & Recruitment72%
Science & Technology54%
Insurance & Superannuation52%
Accounting48%
Real Estate & Property41%
- Increase in jobs advertised from 2013 to 2014
Growth rate of jobs advertised by sector
Construction 34.15%
Farming, Animals & Conservation 28.45%
Real Estate & Property 27.08%
Advertising, Arts & Media 25.36%
Human Resources & Recruitment 24.89%
