As Valentine's Day arrives Rotorua has been named one of the 11 least romantic cities in the world by an online magazine.
But the tongue-in-cheek article from Paste magazine, which has nearly 100,000 Facebook followers and more than 3 million monthly visitors, is plugged as a travel guide for single people not wanting to be surrounded by happy, lovey-dovey couples.
Of Rotorua it says: "While the hot springs and countryside are beautiful, the smell is not. Often referred to as "Sulfur City," it will be hard to set the mood here."
Other cities on the list include Atlantic City, Blackpool, Casablanca and Beijing.