Rotorua environmental tourism leader and owner of Waimangu Thermal Valley, Harvey James, has died.
Mr James died suddenly on Monday.
He is the second influential tourism leader to have died within the space of a week after the death of Doug Tamaki from a heart attack on Saturday.
Mr James was a foundation member of the New Zealand Sustainable Business Council and in 2012 was awarded a Rotorua District Council community leadership award for his work with the natural environment.
His popular tourist attraction holds Qualmark Gold standard, won the Bay of Plenty Supreme Sustainable Business Award in 2004, picked up a New Zealand Innovation in Eco Tourism Award in 2003 and 2004, won the New Zealand Service to the Environment Award in 2001 and 2002, the New Zealand Eco Tourism Award in 2001, and was Rotorua Supreme Business of the Year in 1999.