Rotorua businesses are urged to participate in the latest survey on the state of the local economy.
The Rotorua Business Pulse survey, jointly run by RotoruaNZ and the Rotorua Business Chamber, is conducted every six months to gather regular feedback on the state of the local economy from the perspective of business owners.
The initial survey in July involved 79 business owners, chief executives and general managers with skilled staff shortage and increased costs the biggest concerns raised.
Rotorua NZ research and insights manager, Justin Kimberley, said they were able to gain an in-depth understanding of the main priorities and issues for the local business community following the success of the initial survey.
"Key themes in the survey highlighted challenges around inflation and workforce accompanied with a strong sense of optimism," he said.