Cox said he had always loved putting on a show and, being a stadium-based form of motorsport with huge spectator appeal, rallycross was a form of motorsport he enjoyed.
He has contested and won all three national-level rallycross events held in New Zealand in recent years - the 2016 New Zealand International Rallycross event at Baypark, and the two National Rally X Series events run by New Zealand Xtreme Motorsport Series/D1NZ this year.
"While I have only contested these three New Zealand rallycross events, I really enjoy the mixed surfaces of a rallycross event and racing closely against other drivers," Cox said.
"I've really enjoyed competing in and helping to develop the sport so far in New Zealand. I'd love to see it expand here."
Rallycross is a combination of rallying and circuit racing. It is head-to-head short, sharp racing on mixed surfaces (dirt and asphalt) contained within amphitheatre venues.
Cox hopes his age and experience with rallying, hillclimbs and rallycross will be an advantage at the RX Academy.
"The experience levels amongst the drivers in the academy will be very mixed. European drivers are known for being quick from a young age but I'm hoping that my age and long history in rallying will work to my advantage. The main aim for me in the academy is to learn as much as I can as I convert to rallycross, and also to build relationships and contacts with teams in European rallycross. We are definitely going there to be competitive and try and win but for us, building the contacts is one of the most important parts."
The opportunity to attend the Academy came about quickly, with Cox having heard only recently that he'd been accepted. Since then, his focus has been on preparing himself and securing the funding for the €45,000 (NZ$76,000) programme.
During his preparation Cox had the chance to spend more time on tarmac on a private race track in the same sort of turbo-charged Renault used in the RX Academy.
"I approached a very close childhood friend who works at the track as I had previously been there and knew there was a Renault Sport Clio RS among the cars there. I asked if there was an opportunity for me to drive the car on the private test track as it would be a massive learning curve for me to drive the same car as I will be racing overseas. I would like to thank the owner as I know he doesn't allow this often and it was a very special opportunity for me.
"The car was very different to what I am used to driving but still a very awesome factory-built race car. I learnt a lot about the different characteristics of driving a front wheel 2WD compared to a 4WD, so it was an invaluable opportunity ahead of the academy camp in April."
Cox's goal is to take his career international, joining fellow Kiwis Hayden Paddon and Dave Holder competing in rally-oriented motorsport disciplines overseas.
"We are definitely doing this for the international opportunities and working toward making this a long-term career in Europe."
The sacrifice is his NZRC campaign.
"This year I won't be competing in the NZRC but I hope one day I will be back as I love rallying in New Zealand. It's such a beautiful place to rally and I'd love to bring international drivers over to experience it and grow our rallying scene. Our team was definitely looking into getting a new car for the NZRC season but before we made that commitment, we looked around and found this opportunity which for me. We decided was a better move for my racing career, so we're going all out to make the most of it."
Cox's 2018 rallycross campaign is supported by Taslo Engineering, AJ's Emporium, Driveline Automotive, Signedge and Teng Tools. Follow the news and action on Facebook: Cox Motorsport or RX Academy.
