More people are reading the Rotorua Daily Post, new figures show.
The latest Nielsen readership statistics released today show 4000 more people are reading the Rotorua Daily Post compared with a year ago.
The survey shows the paper's readership has reached 17,000 (Nielsen CMI Q3 18 to Q2 19. AP15+).
NZME Bay of Plenty regional editor Scott Inglis said the rise reflected the quality, local journalism the newsroom delivered every day.
''Our journalists are tackling the big issues and delivering important journalism to our readers - both in print and online,'' he said.