An average of more than 100 items are being donated to the Salvation Army foodbank every day this Christmas appeal.
As of yesterday, the 10th day of the Rotorua Daily Post annual Christmas appeal, 1278 items had been donated.
The Rotorua Daily Post, with the Rotorua Weekender and The Hits Rotorua 97.5FM, launched its annual Christmas appeal to raise food and money for the local Salvation Army foodbank on November 13.
Until December 18, the team will be seeking non-perishable food donations to help the Salvation Army Foodbank continue its work throughout the Christmas period and into next year.
Kylie Overbye, Rotorua Salvation Army Corps officer said "this is a great start to the appeal".