Fire truck sirens will be sounding in the streets of Mamaku this Sunday as the town's volunteer fire brigade flashes their lights for the Rotorua Daily Post 2022 Christmas Appeal.
The food drive will collect donations for the Rotorua Salvation Army Foodbank.
"Being a firefighter is not all about jumping in and fighting the big orange stuff," station officer Kirstin Johnston said.
"It's good to give time to our community and help out."
Despite their busy schedules and multiple commitments, Johnston said there was "no doubt" among the firefighters about giving up a Sunday afternoon for the food drive.
Johnston said that, with the exception of 2021, the Mamaku Volunteer Fire Brigade had been running food drives to gather donations for the Christmas Appeal for more than eight years.
If people were not in a position to donate, offering to volunteer their time was also welcomed.
Rotorua Salvation Army Corps officer Hana Seddon previously said the appeal gave the community the opportunity to give practical, tangible support that could be passed on to the people who needed it the most.
"We are blessed to be at the frontline, but we can't do it without the generosity of our community."
The six-week Rotorua Daily Post Christmas Appeal began on Saturday, in conjunction with The Hits Rotorua 97.5 and Rotorua Weekender.