Nearly 1000 donated food items have stacked up so far in the Rotorua Daily Post annual Christmas Appeal.
In addition to a pile of uncounted food items at the Salvation Army, the Mamaku Fire Brigade has collected 681 cans from the local community during a food drive, corps officer Kylie Overbye said.
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"The Mamaku community is so supportive. They all rallied around and had a great time. I think the community looks forward to the food drive because it brings people together."
Rotorua mayor Steve Chadwick also turned out to help with the collection.