More than 3000 future hairdressers, builders, lawyers and firefighters are expected to flock to the Energy Events Centre today and tomorrow for the annual Careers Expo.
There are 95 stalls at this year's expo, up from the 75 last year.
Jillene Moore is a firefighter at the Rotorua Central Station and was encouraging students to consider it as a career at the expo.
"It's a good job. It's appealing to me because it's a job oriented around caring for people and it's done as part of a team," Moore said.
"They are going to be doing extreme things for people who really need them in a crisis situation and are going to be so pleased to see them.