The Rotorua Business Awards promises to bring the "best party in town" to the city this weekend.
The annual awards, hosted by the Rotorua Business Chamber, celebrate innovation and creativity in the business sector and have been a highlight of Rotorua's business calendar for well over 20 years.
The black-tie awards ceremony, sponsored by Tompkins Wake, will take place on Saturday at the Energy Events Centre, Rotorua.
Rotorua Business Chamber chief executive Bryce Heard said it will be a "magnificent night".
"Almost 850 tickets have sold," he said. "It is by far the biggest ever. I am confident it is going to be the best party in town."