The 2017 Westpac Rotorua Business Awards are not just about recognition and shiny trophies, they give businesses a great opportunity to look at themselves in a different light.
According to Rotorua Chamber of Commerce chairman John McRae, just entering the awards can bring a new perspective to local businesses looking to improve across the board.
The annual awards are now open for nominations in 12 categories, with one deserving business set to take home the 13th award - the supreme award.
Mr McRae said, as always, they were looking for some "exciting businesses to enter and see how they match up against each other".
"It's a great time for a lot of local businesses to enter and they will find they will get a lot out of entering themselves and from the judges, who give them plenty of feedback.