Rotorua's CityRide buses will be free over the Christmas and New Year period.
The city's bus services, which are managed by the Bay of Plenty Regional Council, will be free from Monday December 23 to Sunday January 5, excluding public holidays.
"This is a great way to thank our regular bus users and I hope people who have perhaps not previously travelled by bus will also take advantage of the free service," Bay of Plenty Regional Council Public Transport Sub-Committee chairman Lyall Thurston said.
"It will also be a great way for our visitors to get around over the festive season.
"We're really trying to encourage more people to use public transport to reduce traffic congestion and the impact vehicles have on the environment," Mr Thurston said.