Rotorua drivers are being targeted in a new road safety campaign aimed at reducing crashes at intersections.
The campaign is a partnership of Rotorua District Council, Rotorua Police and Road Safety Rotorua
The Intersections Campaign runs from Thursday until the end of September and highlighted those intersections in Rotorua with the highest crash risk rates.
Rotorua has six intersections with high crash risk ratings - Tutanekai and Amohau streets; Amohau and Fenton streets; Western Rd onto State Highway 5; Waiotapu Loop Rd onto SH5; Tauranga Direct Rd and Hamurana Road; and the Old Taupo Road/SH30 (Hemo Road) intersection which has been identified as the fourth worst intersection in New Zealand for crashes.
Rotorua District Council road safety coordinator, Jodie Lawson, says the campaign uses newspapers, radio and social media combined with on-location education and enforcement stops, at some of the intersections, by police officers and council road safety staff.