JESSICA Wiringi thinks Rhythm & Vines may be the happiest place in the world.
The Rotorua woman went to the New Year's music festival in Gisborne for the first time last year, and is one of a group heading back this year to join the thousands welcoming in 2015.
For Jessica, it's about the experience as much as the music on offer.
"I went last year and it was amazing. It is like the happiest place in the world. It was more than what I expected."
This year she will head up with "a few carloads" of friends from Rotorua and around the North Island for the three days of the festival and feels she's better prepared for it this time around.