Customer care is an essential part of the hospitality industry according to John Chetty and that's why he wants to raise the bar for staff at his hotel.
Mr Chetty, the Silveroaks Resort Heritage hotel general manager, said he wanted to be part of a new campaign to lift service standards across the city.
About a month ago the Rotorua Daily Post helped launch the "Raising the Bar" initiative, which is being led by a group of Rotorua residents to help raise service standards in the city and make it the best place in the country for friendly, efficient and high-level service.
The first Raising the Bar workshops, sponsored by the ANZ Bank, will begin in early July with MasterChef New Zealand judge Ray McVinnie also booked in to take a workshop later this year.
The Raising the Bar initiative will get under way at a meet and greet to be held in the Rotorua District Council Chamber from 5.30pm on Monday. Interested locals will also be updated on the progress made - and some exciting future initiatives - of the Inner City Focus Group.