Te Kanawa Haereiti might not have been to Raggamuffin before, but he's heard plenty about the "phenomenal vibe" of the festival.
So the American-based musician can't wait to hit the stage with band Groundation in Rotorua on February 1.
Haereiti has strong links with New Zealand. While he was born and raised in the United States, his father is Maori hailing from Maniapoto and there was always a strong Maori influence growing up, Haereiti said.
He describes Groundation as having a "unique sound" - describing it as a type of reggae most people hadn't seen before.
"It's high energy and incredible musicianship. We really pump each other up ... it's a big sound."