Opinion:
There seems to be a lot of forces at work at the moment, affecting how Taupō and Ruapehu district tourism will go when the international borders reopen.
Sometimes it seems like bad news, other news seems good, depending on what your perspective is.
Every GeoNet volcanic activity bulletin is widely publicised. This may encourage some visitors who love the idea of skiing or snowboarding on an active volcano while others are anxiously ringing visitor information to work out how safe it is.
Fresh in people's consciousness is the devastating loss of life after the eruption of Whakaari in December 2019 and it's a hard job explaining to non-locals that skiers and boarders on Mt Ruapehu or walkers on Mt Tongariro face a far lower level of risk.
The high level of reporting in the media is merely a reflection of society's level of interest in the threat of a volcanic eruption. An examination of the number of reports generated by GeoNet shows they are reporting at the same frequency they always have.