Never in her wildest imaginings did journalist Jill Nicholas visualise her name on an honours list.
That it is on today's both embarrasses and flatters her.
The former Rotorua Daily Post chief reporter and deputy editor, whose journalistic career spans 55 years, has been awarded a QSM for services to journalism and the community.
"For someone whose profession is words I'm finding it extremely difficult to express my reaction other than I'm extremely flattered people have been kind enough to nominate me.
"I am also embarrassed because it's a long-standing joke of mine that were I ever to receive an honour it would be for services to the honours list. This is based on the number of interviews I've conducted with people who have been honoured, making it a special privilege to find myself so unexpectedly included in their ranks," she said.