Talented and artistic friends were responsible for Whakatane's Tony Hawken "checking things twice" before assuring himself he was to become an Officer of the New Zealand Order of Merit (ONZM).
Mr Hawken has been recognised for his services to the kiwifruit industry.
"I admit I read the letter informing me of the honour, then I read it again just to be sure," Mr Hawken laughed. "My initial reaction was to think a mate was playing a joke, a few are artistic wee souls."
After realising the letter was legitimate, Mr Hawken said an array of emotions took over.
"I felt surprised, honoured, and I felt humbled," he said. "But I think it is an honour that not only recognises me, but also the team at Eastpack and the industry as a whole."