A local man with a passion for Rotorua is hoping people will start to spot him around town with a special photo frame, and also be willing to share their love for the city.
Vishal launched his I Love Rotorua campaign last week, and the campaign is all about helping to promote Rotorua globally and on a digital platform.
He has created an "I Love Rotorua" photo frame which is easy to carry and transport, and bought a little convertible car to travel around in for the year-long campaign.
He says he will take the photo frame and car to different places around town, where people can take a photo with the frame which will be put on the Vishal's Rotoruacoffeetablebook Facebook page and the rotoruacoffeetablebook Instagram profile.
It will cost a gold coin donation to take a photo with the frame, with all proceeds going to Waiariki Women's Refuge in Rotorua.