New Zealand's farming industry is a world leader in a number of ways - but not when it comes to health and safety.
That's something WorkSafe New Zealand and ACC hope to change with the Government's Safer Farms programme, which was officially launched in Rotorua yesterday.
The multi-year programme was designed by farmers and the wider agricultural sector, Worksafe NZ and ACC.
Safer Farms takes the health and safety message directly to rural communities - through rural retailer education, school programmes, "how to" sessions at field days, and rural industry groups who will help to provide on-site training.
Speaking at yesterday's launch, WorkSafe board member Don Stock said the focus was on a relationship basis, rather than a regulatory basis although WorkSafe would still be there to provide the regulatory aspect.