Pupils have taken to the stage for the opening of the Rotorua Primary School Maori Festival (Te Ahurei o Nga Kura 2017).
The week-long festival kicked off tonight at Rotorua's Harvest Centre with more than 1000 performers and their whanau along for the fun.
The opening lineup included Te Kura o Ruamata, Te Kura o Tihiotonga, Pukeroa Oruawhata, Westbrook School, Te Kura o Malfroy and Te Kura o Rotorua Intermediate.
Event manager Iwi Te Whau said a last-minute venue change was the hardest part of this year's festival.
Pupils will perform everything from kapa haka items, plays and small dramatic sequences.
"It's an opportunity to promote te reo Maori and for schools to give thanks back to parents and the community," Te Whau said.
"It's an acknowledgement of our kids."
Te Whau said for many of the kids, particularly the 5-year-olds, this would be their first time up on stage.
"Then for some of the intermediate students, this will be their last time on this stage."
Festival chairwoman Bubby Soloman said they were used to the madness.
"It's not a competition. It's about our students performing on the stage for their parents.
"We're always excited about it."
Soloman said backstage there were always a few nerves but once the children came out and heard the claps and cheers from the audience they would be fine.
"We want to pay a special homage to Aunty Bea, Bea Yates, and councillor Trevor Maxwell for their part in this."