Rotorua's Blair Gilbert is an inspiration to his community, but he won't admit it.
Mr Gilbert has been nominated for a Pride of New Zealand Award, for making a positive difference for youth and emergency services.
Mr Gilbert is a volunteer rural firefighter for Lake Okareka and has been nominated in the Emergency Services category of the awards.
He recently completed the Firefighter Sky Tower Challenge to raise money for leukaemia and blood cancer research.
He said while it was an honour to be nominated for the award, he felt it should go to all volunteer emergency service staff.