Rotorua Lakes Council are calling for locals aged 50+ to be part of a group concerning older residents.
The Positive Ageing Rotorua group is being formed to provide an independent voice for seniors across the Rotorua district.
It will work with the council on issues that affect older people, with the aim of ensuring Rotorua is an age-friendly district.
Members of the district's older community were consulted about the group's role and how it should be established.
The group will contribute towards achieving the Rotorua 2030 vision by helping with the work of the council's People Portfolio, which is led by councillors Merepeka Raukawa-Tait and Mark Gould.