Polynesian Spa set to go the extra mile

The geothermal capital of New Zealand, Rotorua needed to step up to fill the demand for a national spa destination.

Rotorua's Polynesian Spa is intensifying its focus on wellness and is confident about the city's future as a spa destination.

Polynesian Spa has recently embarked on a re-development phase that focuses on its wellness and luxury offerings, as a way of sustainably capturing the site's unique geothermal resources.

Chief executive George White said the latest developments were about going above and beyond customer expectations.

"Polynesian Spa has always been a great company, but we are looking at being more than that and taking our luxury wellness products and services to the next level. Rotorua is a unique place with a unique offering and we need to ensure we stay on top of our game to meet increasing demand and visitors' expectations," he said.

As part of its wellness and luxury re-development, Polynesian Spa has fully refurbished its Aix massage rooms, installed 'rain' showers and beauty products in the Lake Spa changing rooms, added a juice bar in the adult pool area, revamped its cafe menu and products available in the shop, along with new package deals on offer and further developments planned.

Mr White said as the geothermal capital of New Zealand, Rotorua needed to step up to fill the demand for a national spa destination.

"There is a growing focus on encouraging people to manage their own health care needs to prevent illness and people are looking to the likes of spa treatments as a way to help maintain a healthy body and mind. It's up to us, as operators, to ensure we maintain the highest possible standards to ensure that Rotorua can build on its spa destination status I think there is a lot of potential."

Polynesian Spa has been an icon of the Rotorua tourism industry since it was established in 1972.

The world-leading natural mineral bathing and spa treatment facility was built on the site of historic bath houses for which the city first became world famous in the 1800s.