The sea of pink that walked 3.4km through Rotorua last week has raised about $10,000.
The Rotorua Pink Walk, held last Wednesday at the Rotorua Lakefront, is an annual fundraiser for the Rotorua Breast Cancer Trust.
Friend of the Rotorua Breast Cancer Trust Simone Walker said about 2000 people took part in the walk.
"It's extraordinary and I'm amazed each year people are coming out in such huge numbers to support the cause.
"It's also a fun night out for people as well as a fundraiser."
Image 1 of 12: Pink Walk. Mereheeni Hooker (right) said the Pink Walk gives her strength to fight the disease. Photo/Ben Fraser
Ms Walker said the atmosphere was extraordinary and there was a wonderful sense of community, support, fun and remembrance.
She said it was the biggest fundraiser for the trust each year.
"I think over the years it's become part of people's calendar, and businesses in town know it rolls around every year."
She said local businesses were always ready and prepared to donate prizes and the generosity of people in town, and their willingness to lend the support to the event and trust, blew her mind.
"I like to think people are aware of it and look forward to it. It's part of the fabric of the fundraising calendar."
Ms Walker said the trust's 10-year anniversary merchandise sold well.
There were a lot of stand-out costumes, including lots of hula skirts, people dressed up as the pink ribbons, a woman who was a Barbie doll inside a box and people in matching Mickey Mouse T-shirts.
There was also a big Cancer to the Wind group all dressed in pink as well as firefighters wearing pink tutus and wings, Ms Walker said.
"It was just really great to see all the pink."
Police have secured the scene and are examining the area.
