For Lance Tavinor, the reason for donating a kidney was simple - helping his brother out.
The spinoff of increasing publicity around organ donation is just an added benefit.
Mr Tavinor earned the title of Rotorua Daily Post Person of the Month for July for his selfless act. It's almost three months since the two-and-a-half hour surgery in which his left kidney was removed and transplanted into his brother, Grant.
Mr Tavinor said it was a case of "so far, so good" for Grant.
"I'm fine. I'm back on the bike and I feel a million dollars, to be honest. I don't feel like I have had an operation."