There were pedals turning and wheels whirring as people stopped by Go By Bike Day pit stops on Wednesday.
Part of Sport Bay of Plenty's Bike Month calendar of activities, Go By Bike Day encourages people of all ages to swap their car trips for a bike and discover the benefits of cycling.
To support and encourage cycle commuters, Go By Bike Day included refreshment stops along popular cycle commuter routes on Wednesday morning.
The Sport Bay of Plenty team and volunteers were on hand offering free snacks and refreshments to riders, as well as spot prizes.
Sport Bay of Plenty recreation advisor Lizzy Gaston says they had 468 riders come through the four Go By Bike Day pit stops on Wednesday morning, a jump from 289 participants last year.