What's in a name? A heck of a lot really, especially when it comes to your own given name. I'm fine with Paul; I couldn't really imagine myself as a John or a George, and definitely not a Ringo. With our kids, our son was always going to be Joel. But our daughter was either going to be Madison or Destiny. When she was born, it took Katie just one look to decide she was definitely a Destiny and not a Madison.
Apparently your personality can even be dictated by your name, and we all even subconsciously relate to this. Have you ever had one of those moments when someone tells you what they are going to name their baby, and it sends a shiver down your spine because you already know someone with that name and you don't like them?
When it comes to business entities, it seems to be the season for name changes - or as it is referred to in the business world, "rebranding".
I've been through a couple this year with the name change of the radio station to the The Hits and then more recently our company changing from The Radio Network to NZME.
Then last week it came as a bit of a surprise to most that the Rotorua District Council voted to change its operating name to Rotorua Lakes Council. This has certainly caused a bit of a debate about the district (or should that be lakes?).
