Rotorua is set to generate millions of dollars of extra revenue a year if it continues to grow as a destination for international students.
Education Rotorua, a collective of secondary schools and tertiary providers, was established in December to grow international student numbers in the city.
In six months the group has made "significant strides" and is now looking towards marketing primary and intermediate schools as options for younger international students.
Education Rotorua marketing director Meri Gibson said it was complex moving into primary and intermediate education, but the reward would be worthwhile.
"Agents from China and Taiwan are expressing interest in sending primary and intermediate students to Rotorua.