Hands up who's already found themselves sucked in? Was it the curling that did it? The figure skating? Or perhaps the ice hockey?
You flick over to a random sport you've not glimpsed for at least four years, pause a moment, watch for five minutes and the next thing you know it's two hours later and you're completely invested.
You even find yourself Googling more about the athletes you're watching.
Because, well it's the Olympics.
To me, it happens every Games. In Rio 2016 it was the pole vaulting thanks to the efforts of then relative unknown but now household name Eliza McCartney.