The words 'iconic' and 'icon' get thrown around a lot these days, sometimes a little loosely.
According to my Concise Oxford English Dictionary an icon is 'a person or thing regarded as a representative symbol or as worthy of veneration'.
I think most people would agree the Rotorua Museum fits that bill.
It's that one image that is immediately recognised, around New Zealand and even around the world, as belonging to Rotorua. Having travelled a good chunk of the world, I have never seen another building that looks just like it. It's beautiful, historic and it's ours.
Its beauty is more than skin deep though. Its greatest treasures lay within, well they did until recently.