Māori enterprises add welcome diversity to the sector both at production and at export levels though branded products unique to the international market.
Such growth opportunities represent new business models in the sector, capitalising on branding and marketing initiatives that leverage off our high-end tourism trends, which demand greater authenticity from the New Zealand experience.
On another front, Māori and Pasifika are our fastest growing population segments, with significant youth cohorts. Māori strongly identify with the land and continue to make an important contribution to the workforce needs of our sector.
We need to attract greater numbers of people to meet predicated demands, particularly in mixed farming operations that include horticulture.
Federated Farmers already has multiple relationships in this space but we recognise the need to build on these to contribute value to the next generation of Iwi-Māori agribusiness, ensuring our policy and service offerings meet the needs of all members now and into the future.
The Federated Farmers board has been exploring how Feds can best engage with new types of business including corporate investors in the sector.