Periods. Pads. Tampons. Have I lost you yet?
It seems for some the topic is an uncomfortable one not suitable for public discussion. Which is, quite frankly, ridiculous.
For around 50 per cent of the population menstruation is a fact of life. So why the awkward squirming when legitimate questions surrounding it come up?
This week government funding body Pharmac revealed it is considering an application to fund women's hygiene products, such as pads and tampons.
Pharmac's chief executive has acknowledged there is a "fairly substantial amount of money going on women's product" in some families, and some were turning to rags, old clothing and tea towels as alternatives.