It was International Women's Day this week so naturally my social media accounts have been flooded with people praising their mothers, grandmothers and influential women in society.
But the posts didn't fill me with pride, joy or a sense of how far society's progressed because 90 per cent of those posts were pure tokenism, people wanting to be seen to be ''doing the right thing'' and ''supporting the right cause'' so their friends would give them that much desired digital thumbs up.
The worst were the posts by men saying their mum was their hero when their last 10 posts were full of naked women and derogatory jokes. It was the posts by women saying they long for gender equality but have never voted in their lives.
Topping it off we posted a story on our Facebook page asking our online readers what gender equality issue they thought were most pressing.
I sat there thinking people would raise the exploitative prices of sanitary products, the pay gap, sexual violence and birth control.