Rotorua Daily Post
  • Rotorua Daily Post home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
    • All Lifestyle
    • Residential property listings
  • Property
    • All Property
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Rural
  • Sport

Locations

  • Tauranga
  • Te Puke
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Taupō & Tūrangi

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales

Weather

  • Rotorua
  • Tauranga
  • Whakatāne
  • Tokoroa
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Rotorua Daily Post

Opinion: Commerce versus culture

By Tamati Coffey
Rotorua Daily Post·
6 Aug, 2016 12:00 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Birkenhead Brewing Company's Hinemoa Pacific Pale Ale, left, and Mokoia Pilsner Beer. They have since been pulled from shelves.

Birkenhead Brewing Company's Hinemoa Pacific Pale Ale, left, and Mokoia Pilsner Beer. They have since been pulled from shelves.

When 'alcohol meets ancestry' was the talk of social media last fortnight and it all stemmed from a little micro brewery in Auckland that took the liberty to use our local Maori ancestors to sell their beer.

It was off the shelves before too long, but it highlighted a cocktail that was sold at our bar, Ponsonby Rd, called the Hinemoa and Tutanekai.

As the story spread, newspapers came knocking, TV cameras were at the bar and we were forced to explain our actions. Well, one online petition, a name retraction, a whanau hui and a marae visit later, it's very apparent that a wider conversation needs to be had about the commercial use of Maori names and stories because it keeps popping up.

Last month, it was found that an overseas company was marketing Charles Lindauer paintings of Maori ancestors on shower curtains. This month it's Maori ancestors on beer bottles. What will it be next month? And more to the point, how do we prevent such outrage?

As we continue down our bi-cultural path, where does commerce and culture meet? What is the mechanism for people who want to enter that space? Who plays Judge Judy? There are a lot of questions that need to be asked and the more these issues arise, the more pressed we'll be to find a solution.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

It's mild in comparison to the other politics of the moment. Like how on one hand, Rotorua's MP Todd McClay denied any knowledge of being told there was a threat of retaliation with China around one of our biggest exports and that the next day, he suddenly remembered all about it. Then there's the Maori Party co-leaders who supported our ex-Prime Minister Helen Clark in her bid for General Secretary at the United Nations in April, and this week 'unequivocally' pulled their support. Ah, politics.

Labour's Education Spokesperson, Chris Hipkins visited Rotorua as part of an educational tour of the rohe, spending time with Waiariki Bay Of Plenty Polytechnic, Kea St Specialist School, Lynmore Primary School, Ngati Te Roro o Te Rangi and the Rotorua Principals Association. I have a strong belief that our city has many hard-working educators who do their best to make sure that our young people get the best possible start in life and that learning never stops - Chris got to witness this firsthand. Check out Labour's innovative education policies for the 2017 general election at labour.org.nz.

And just while we're on the topic of educational success, much respect and congratulations go out to Raukura, the Rotorua Girls' and Boys' High School entry into the Secondary Schools Kapa Haka Championships who walked away with the top prize.

Advertisement
Advertise with NZME.

It took a lot of commitment and dedication from many people to pull off the win but with the stacks of talent that we have in this small part of New Zealand that we call home, how could we not have pulled off the win? Raukura, your win is our win. We share in your success.

- Tamati Coffey is the Labour Party spokesman for Rotorua.

Save

    Share this article

Latest from Rotorua Daily Post

Premium
Rotorua Daily Post

'Vulture': Accounts manager stole $88k, tried to blame grieving boss

09 May 05:00 PM
Rotorua Daily Post

First stage of Tarawera sewerage scheme complete

09 May 05:17 AM
Rotorua Daily Post

Rotorua man named as victim of Waikato crash

09 May 12:49 AM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from Rotorua Daily Post

Premium
'Vulture': Accounts manager stole $88k, tried to blame grieving boss

'Vulture': Accounts manager stole $88k, tried to blame grieving boss

09 May 05:00 PM

Kerryarna Pene stole nearly $90,000 over two years from the Rotorua Citizens Club.

First stage of Tarawera sewerage scheme complete

First stage of Tarawera sewerage scheme complete

09 May 05:17 AM
Rotorua man named as victim of Waikato crash

Rotorua man named as victim of Waikato crash

09 May 12:49 AM
BoP under heavy rain warning, possible thunderstorms

BoP under heavy rain warning, possible thunderstorms

09 May 12:40 AM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Rotorua Daily Post e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Rotorua Daily Post
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Rotorua Daily Post
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP