Valentine's Day is the perfect opportunity to show some love to the people who are there when we most need them.
And the BayTrust Rescue Helicopter is one group in our community who deserve some extra attention.
They are the people who pick up the pieces when things go wrong from road, forestry, farm, tramping and hunting accidents to search and rescue operations, and inter-hospital transfers, throughout the central North Island.
This weekend the rescue service is flinging open its doors to the public to give a behind the scenes look at how they operate.
It's an opportunity for the Rotorua public to let them know how much we appreciate them in return.