An innovative programme to improve water safety and tackle drowning rates has been launched in the Rotorua district.
The Rotorua Lakes Swim School and Swim Rotorua have joined forces for the "Making the Difference" Water Safety Project.
The project will help schools ensure Rotorua children know key water safety messages and aims to have every child in the district being able to swim 200m, along with being able to float for more than five minutes, before reaching secondary school.
Rotorua Lakes Swim School manager Megan Douglas said the school had received $45,000 in funding from the Rotorua Lakes Council, BayTrust and the Rotorua Energy Charitable Trust.
It had also received support from Rotorua Aquatic Centre, Te Arawa Lakes Trust and Swimming New Zealand, with all organisations involved contributing time and resources, she said.