The new Hilux ute, donated by Rotorua Toyota, has been branded and fitted with lights and a siren.
Mr Fry said their job description had evolved over the years, requiring the use of more tools.
"For example we respond to rural fires so there's the big fire bucket we need to transport.
"Prior to this we were relying heavily on our volunteers and support staff to provide vehicles with tow bars and space for equipment. We made do, though it wasn't ideal.
"While the Prius was awesome and we were grateful for it, this upgrade will make responding to emergencies so much safer, efficient and effective."
Rotorua Toyota general manager Shaine Pask said he was "over the moon" to be able to provide the upgrade.
"The work the rescue helicopter crew do in the community is vital and it is great to be able to help them in this way."