Rotorua's council is looking to establish a performing arts centre in the city with the help of local artists, actors and performers.
Rotorua mayor Steve Chadwick said the newly re-named Sir Howard Morrison Performing Arts Centre was under-utilised with many conferences and large events now being held in the Energy Events Centre.
She said the council had been meeting with various performing arts groups, cultural groups and clubs, performing arts tutors, the city's two theatre groups, and schools about the potential to turn it into a shared space where they could rehearse, perform and hold workshops and educational programmes.
"We are having wide reaching discussions at this stage," Mrs Chadwick said.
"The potential for the centre is huge - it offers versatility and flexibility of use and could become a fantastic, vibrant creative space for our community.