"The possibilities are endless really. As well as being a hub for local performing arts groups and a venue for touring artists and shows, we could host summer schools, workshops, cater for recording and film work and educational programmes.
"It's also in a central location that's close to the city centre as well as the Arts Village and the proposed Children's Art House in the old gardener's cottage in Government Gardens. There's no better place for it really."
Howard Morrison Jnr said the location would be great for local performers.
"They'll be moving all the big events to the Events Centre and this will highlight the local acts which will be more accessible and affordable for them.
"We're very honoured and proud of the council for acknowledging dad, not only being the entertainer but what he's done for youth with his scholarships and all the other work he's done," he said.
Mrs Chadwick said depending on the outcome of discussions, some investment could be needed to upgrade the facility to meet requirements and turn the vision into reality.
"It makes sense for the groups to be working together for the benefit of their own ongoing survival and that of the performing arts in Rotorua," Mrs Chadwick said.
"Millions of dollars have been invested in building and fitting out the Convention Centre and we want to maximise its potential and use."
The Arts Village, established in late 2002 and now home to more than 20 arts and cultural groups, was a good example of how well a central community hub could work and bring people together, she said.