People have the opportunity to help both their fitness and the environment during a new run with a purpose.
Envirohub is encouraging the community to help clean the Rotorua Lakefront with a short plogging run, starting at the Soundshell then around to Sulphur Point.
Envirohub Bay of Plenty projects manager Liesel Carnie says "plogging" is a Swedish term for picking up rubbish while jogging and started as an organised event in Sweden and has since gone global.
"Envirohub is always looking for ways to get people inspired to live more sustainably.
"Plogging is a bit of a no-brainer if you are already out running or walking - why not collect rubbish on your way? It is an easy step we can all take to help keep our environment pristine."