New Bay of Plenty startup 2Plus brings together two experienced businessmen and chemical engineers whose business model is focused around introducing sustainable technologies.
Established late last year, 2Plus has already made sales of their first offering, the De-Ca-Ion (DCI) system, which uses applied electro-chemistry and a patented intelligent controller to remove scaling and water hardness from cooling systems without the need for hazardous chemicals.
Andrew Coker, who has resigned as chief executive of Tauranga economic agency Priority One to develop the new company, and his partner Gavin Cherrie have an extensive background in chemical engineering and have worked together in the past at New Zealand chemical companies.
"If we have a profitable business sector that adds economic value, and also social and ecological value, then it's a winner for everybody," said Mr Cherrie, who is a long-time conservationist and a trustee of the Otanewainuku Kiwi Trust.
"Our idea is to bring technologies to New Zealand and create a company that does just that. We're keen to apply green chemistry, which is about applying chemistry in a way that is safe and not harmful to the environment."