A National Geographic writer, photographer and illustrator were moved by the "welcoming spirit" of New Zealanders during their recent travels, saying they were deeply affected by their experience and the interactions with New Zealanders.
A tourism campaign, launched today, features writer Heather Greenwood Davis, photographer Erika Larsen and illustrator Christoph Niemann as they travel to Kaikōura, Nelson Tasman, Rotorua and Whakatāne.
"New Zealand at some point affects you in the most beautiful way," Niemann said.
"The welcoming spirit seems to really be the defining element of New Zealand culture; they love their surroundings and they love to share it.
"And this spirit really went through all the people we met, all the regions, there seems to be this mix of pride and welcome that felt truly special as a traveller."